‘Great chorus of protest’: a case study of conflict over the 1909 Eaton's readers

Abstract

This article examines the controversy that ensued when the Education Department of the province of Ontario, Canada, granted the tender to publish elementary school readers to the T. Eaton Company, a department store, in 1909. This decision eliminated an important source of income for retail booksellers, who could not compete with the consumer appeal of a department store, or with its option of mail‐order service. Over the next decade, the booksellers fought vociferously, using a variety of strategies, in an effort to mitigate the effects of this decision on their profits. The booksellers' struggle was part of a larger campaign on the part of retailers to oppose mail‐order provision of consumer goods in Canada. This historical case study contributes to our understanding of the effects of political influences and commercial pressures on the provision of textbooks, which are central to instruction in a publicly funded school system.