Gravitating towards Community Based Tourism (CBT): Community Empowerment and Reducing Poverty in Tourism Sector Development in Bangladesh

Abstract

Community-based tourism (CBT) offers a promising opportunity for sustainable growth in Bangladesh's tourism industry by utilizing local resources and involving communities in tourism-related activities. This research evaluates the possible advantages and difficulties linked to adopting CBT in Bangladesh. The study conducts an extensive analysis of existing literature and field investigations to identify the primary elements that impact the progress of CBT activities in the country. This study employs a qualitative approach, primarily relying on both primary and secondary data. The researchers have gathered data through the utilization of a primary data Google Form. The analysis is performed using SPSS 25 and MS Excel 2019 to provide the findings of this study. Three mountainous regions are suitable for implementing CBT, and the destination management organization (DMO) can assist in its implementation. The null hypothesis (H0) for these independent variables is statistically rejected at a significance level of 0.05. This demonstrates their significant impact on the development and promotion of sustainable destinations in Bangladesh. The model's fitness, as indicated by a R value of 78.5%, demonstrates a strong correlation between the independent and dependent variables based on the data collected from the respondents and analyzed using SPSS.