Abstract
This paper examines the nature of the relationship of various aspects of the modernization process to deferred/immediate goal gratification among rural Baganda living in Uganda. Study 1 investigates and rejects the assumption that deferred gratification (or the willingness to postpone immediate desires for more substantial future rewards) is positively and linearly related to modernization. Study 2 examines additional factors, assumes a nonlinear relationship between the variables, and provides evidence that as modernization increases deferred gratification behavior increases, then levels off and eventually decreases. Previous research and interpretations are reviewed and examined, suggestions for future research provided, and the significance of studies of gratification behavior pointed out.
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