Abstract
The historical reliance of state and federal funds as a sole source of veterinary educational activities has created a funding gap at many academic institutions. Due to declining resources, philanthropy has become an important source of financial support for veterinary colleges in the United States. In particular, for academic institutions with veterinary hospitals, grateful client philanthropy has been an increasingly important area of resource growth. Philanthropic gifts support innovative research, scholarship and capital, and programmatic initiatives. Areas of giving are often geared towards major infrastructure gifts and naming opportunities, faculty endowment, student scholarships, and other gift opportunities. This review provides an overview of grateful client philanthropy at North Carolina State University College of Veterinary Medicine and explores the various giving opportunities and challenges of donor giving in veterinary medicine. (129/200)
Highlights
IntroductionDeclining support has contributed to the rising cost of veterinary education
Many veterinary colleges in the United States (U.S.) are located at land-grant universities and were established to address issues related to production agriculture
Financial support for many veterinary colleges is derived from several sources including state or institutional resources, clinical and diagnostic activities, research grants and contracts, and philanthropy
Summary
Declining support has contributed to the rising cost of veterinary education These economic pressures have prompted academic institutions to increasingly turn to philanthropic giving as a revenue stream. Colleges (AAMC) reports that endowments and gifts to the 139 fully-accredited U.S medical schools were approximately $4.8 billion in 2016–2017 [5]. Survey reports that individuals who are not alumni or staff of medical schools or teaching hospitals remained the largest segment of individual donors (84%) with many of these gifts being likely made by patients and/or family members of patients [9] The goal of these fund raising efforts is to turn the positive feelings of grateful patients into support for new research, endowed professorships, academic scholarships, capital improvements, and support for other institutional and programmatic needs [11,12,13]. For the purposes of this discussion, we treat grateful client philanthropy as the veterinary equivalent of grateful patient philanthropy in human medicine
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