Abstract
In light of ecological disasters in China and social alienation among the Chinese people, this article argues that ecology must take precedence over economy, agriculture over industry and finance, and life over money and profit. The article focuses on the New Rural Reconstruction Movement and the Loving Home Village campaigns and identifies several grassroots initiatives in search for pathways to social and ecological transition. It presents in detail the trajectories of Little Donkey Farm, Liang Shuming Rural Reconstruction Center, Yun Jianli, and Yang Zhengxi, which are examples of how to mobilize both urban and rural communities to participate in social and ecolo- gical transformation.
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