Abstract
A survey of the local grass roots chapters of Mothers Against Drunk Driving (MADD) revealed that local chapter officers are primarily married, moderately educated, women who are active participants in other community organizations, and are often victims or have had family members killed in auto crashes. The chapter officers of MADD come from the traditional social base of community grass‐roots activism and believe they have the support of other community groups. MADD's agenda for local activism resembles a moral crusade in that public awareness and youth education are given high priority in local chapters, with “legal advocacy” and victim assistance activities receiving less emphasis. Finally, chapter officers seem to adhere to a traditional moral belief in individual responsibility in their commitment to public awareness and stiffer penalties as “solutions” to the drunk driving problem.
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