Abstract
Throughout the history of business, distinctive marks have been used by producers, sellers and the like to differentiate their goods and services from those of their competitors. As market economies and the differentiation of goods and services grew, the need for distinctive marks correspondingly increased ,and these came to be known as trademarks. In a highly complex modern market with a long chain on intermediaries, a trademark acts as both an advertisement, as well as a signifier of the source, quality of the goods and the goodwill of the producer itself.
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