Graphical contrastive learning for multi-interest sequential recommendation

Abstract

Multi-interest sequential recommendation aims to deliver accurate recommendations by modeling users’ sequential behaviors and multi-faceted interests. Contrastive learning (CL) possesses an inborn advantage in distinguishing users’ multiple interests. However, existing CL-based multi-interest sequential recommenders tend to overlook the issue of data sparsity which deteriorates model performance. Graph neural network (GNN), on the other hand, has been proven as an effective measure of tackling the data sparsity problem. However, incorporating GNN into CL requires a delicate design to simultaneously achieve distinctive interest representation learning and relieve data sparsity. To address the challenges, we propose a Graphical Contrastive Learning for Multi-Interest Sequential Recommendation (GCL4MI), which first extracts user interest and constructs interest-specific graph based on item clusters and then perform graphical contrastive learning to enhance the independence between multiple interests. Furthermore, we explore different extensible CL sampling strategies with the facilitation of GNN to learn distinct interests in a high-cohesion and low-coupling manner. Extensive experiments on three real-world datasets demonstrate that our proposed GCL4MI significantly outperforms state-of-the-arts, with average lifts of 7.0%, 7.1%, and 5.8% on recall, NDCG, and HR, respectively.