Graphic Design Theory Research and Application in Packaging Technology

E Bankole Oladumiye

doi:10.4236/adr.2018.61003

Abstract

Graphic design theory research examines how designers can read about and read into designs in order to stimulate growth and change in their own work. It inspires new lines of thoughts and questioning, and opens up new theoretical directions. This study sought to establish the significance and application of graphic design theories in product packaging technology, as packages have minimal time to achieve the goals for which they were created. It therefore generally examined graphic design theories used in day-to-day activities of graphic designers. Adopting a descriptive approach, a sample size of 450 respondents was taken in the Federal University of Technology Akure, with valid responses of 450. Following one hypothesis testing, the study showed a significant relationship between usage and application of graphic design theories and the creation of attractive graphic package designs. The study revealed that creative graphic designers often apply graphic design theories in creating package designs, and that package designs are more appealing or attractive with the application of graphic design theories. It established that graphic design theories guide effective consumer product package designers, both in growth and in practice.

Highlights

The major purpose of design is to create products, documents, illustrations, publications and, most importantly, product packages that possess strong visual impact and hold the attention of the viewers or consumers, so as to positively influence their buying behaviour
This study evaluates, from the consumers’ perspective, the extent to which graphic theories and principles are generally put into practice in the creation of packaging designs
With a mean of 1.92, over 78% of the respondents rejected the notion that package designs can be more appealing without graphic design theory guides

Summary

Introduction

The major purpose of design is to create products, documents, illustrations, publications and, most importantly, product packages that possess strong visual impact and hold the attention of the viewers or consumers, so as to positively influence their buying behaviour. It is the main way that products are advertised and identified (Ryan, 2011). It plays a major role in the success of any product or brand, the need for proper packaging of products. There are various theories and principles guiding the creation of effective package designs or package technology. This study evaluates, from the consumers’ perspective, the extent to which graphic theories and principles are generally put into practice in the creation of packaging designs

Objectives

Findings

Discussion

Conclusion