Abstract

This paper concerning about strategy development of downstream agroindustry of cocoa. As we have known, cocoa is one of the prime commodity export of Indonesia. Although Indonesia was producer of no 3rd in the world, but in the reality also still import of cocoa bean. Eighty percent of cocoa bean from Indonesia was exporting only 20% to fulfill requirement of domestic industry. Needed a strategy to accelerated of downstream industry of cocoa. This paper will present a strategy using the gap analysis methodology using SWOT Analysis. Improving the aspects of cultivation including post-harvest and increasing land production are driving forces for the cocoa industry. The application of SNI must be carried out immediately after the supporting facilities are fulfilled and applied in a disciplined manner, both for cocoa marketed domestically and for export. Provision of incentive schemes for farmers and domestic processing industries.

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