Abstract

This article focuses on the study of various forms of the vocative case of nouns in the communicative space of Ukrainian public radio. The variety of forms of address is interpreted as a result of expansion of unofficial communication of authors and presenters with politicians, experts, independent experts, ordinary citizens. The paper proves the extensive use of etiquette words "pane", "pani" with proper names (personal names or surnames) and common nouns – names of persons by position, military or academic rank, other characteristics. The author analyses difficulties and typical errors in the use of forms of the vocative case of some male and female personal names or two proper names – personal name and patronymic. The obtained results indicate the new tendency to consistently distinguish the forms of the vocative case of common nouns depending on the sex of the person. The author concludes that the morphological norm, which is the grammatical specificity of the Ukrainian language, returns to the communicative space of the Ukrainian public radio.

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