Abstract
The tourism industry needs synergies cooperation between Provincial and Regional Governments. Lampung Province, Indonesia today is focusing on the marine tourism industry as one of the welfare solutions for increasing coastal community economic growth in Pesawaran and Tanggamus. The long-term goal of the marine tourism industry policy in both Regency is community governance based on local wisdom. This paper describes the model for developing the tourism industry through a policy of cooperation between regions in Lampung Province which lead to improving people's welfare and determine the marketing side of coastal tourism. There are some concepts that we use: governments approach; policy; marine tourism and tourism industry. The method used is descriptive qualitative. Data obtained through interviews with key informants relevant to this research study. The location of this research is Lampung Provincial Government, Tanggamus Regency Government and Pesawaran Regency Government. The strategies carried out by Pesawaran and Tanggamus Regency governments are focusing on local wisdom and coordination in developing marine tourism industry. The vast array of business according to Page, Stephen J (2014) are interlinked together in the production and delivery of tourism products largely operate for profit.
Highlights
The emergence of tourism as a major industry is one of the most remarkable changes that have taken place in the global economic activity
The key to all of the above problems is that tourism in Lampung Province is not finished if it runs individually, the need for a synergic cooperation between the Lampung Provincial Government and the Regency / City in the context of optimizing the development of marine tourism areas in Lampung Province in this case is the Regency of Pesawaran and Tanggamus Regency, as one of the effective solutions to increase economic growth for the welfare of the local community
Primary data obtained through key informants who are competent with research studies, e.g.: (i) Lampung Provincial Government cq Bappeda and Lampung Provincial Tourism Office (ii) Pesawaran Regency Regent cq Pesawaran Regency Government Bureau (iii) Pesawaran Tourism Head Office (iv) DPRD (v) Bapeda Pesawaran (vi) Tanggamus Regent cq Legal Bureau (vii) Tanggamus Head of Tourism Office (viii) Tanggamus Regency DPRD (ix) and Stakeholders
Summary
The emergence of tourism as a major industry is one of the most remarkable changes that have taken place in the global economic activity. Tourism potential in Pesawaran in general is related to ecotourism and beach tourism, as well as Tanggamus Regency leading tourist area the Kiluan Bay. The key to all of the above problems is that tourism in Lampung Province is not finished if it runs individually, the need for a synergic cooperation between the Lampung Provincial Government and the Regency / City in the context of optimizing the development of marine tourism areas in Lampung Province in this case is the Regency of Pesawaran and Tanggamus Regency, as one of the effective solutions to increase economic growth for the welfare of the local community. The importance of synergic cooperation between Lampung Provincial Government and other regions in the context of optimizing the development of marine tourism areas in this case is Pesawaran and Tanggamus Regencies, as one of the effective solutions to increase economic growth and welfare of local communities. There are some concepts that we use: governments approach, policy, marine tourism and tourism industry
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