GOVERNMENT SCHEMES FOR THE SUCCESS OF WOMEN ENTREPRENEURS

Abstract

Purpose: This research focuses on policies that the Indian government put in place to assist female entrepreneurs and identifies those that are most effective for them. This study's main goal is to evaluate the effectiveness of every initiative put in place in rural areas to support women who want to become entrepreneurs. Based on an assessment of the effectiveness of government programmes for women who have choose to pursue entrepreneurship with government funding, this will be determined. Design/Methodology/Approach: Primary sources are used to gather the information needed for the current investigation. Secondary sources based on an analysis of the literature that has already been published, including information from a variety of exploratory articles, papers, books, journals, and magazines. The information needed for the study was gathered via Google Scholars, Research Gate, and Science Direct. Findings: Government has launched many schemes for promoting women entrepreneurs. The schemes are launched and applied as per the need of the region. There are many governmental agencies who work at different level to make the scheme a successful one by making it reaches to every member. It is also noted that every scheme is launched for a certain duration later which as per need new schemes are framed or existing schemes are reviewed for a fresh start. Evaluation of the government schemes has greater power to improve the effectiveness of the schemes launched. Evaluation perhaps might be the last thing in the agenda but has a greater contribution while thinking about the planning of the future schemes. ------------------------------------------------------------------------------------------------------------------- Keywords: Women Entrepreneurs, Schemes, Entrepreneurship, Struggle, Success, Government, Effectiveness