Abstract
This study present a conceptual paper on government communication about public health crisis, which is COVID-19 pandemic. In this paper, a conceptual framework for government crisis communication is offered after a careful review and analysis of the relevant literature. The study is possible to arrange the research on crisis communication to be related based on the application of the theory and the model. Having a thorough understanding of crisis communication may enable practitioners or crisis communicators to develop innovative approaches to successfully involve stakeholders, such as citizens. In conclusion, this conceptual work might be seen as starting point for other scholars who want to particularly investigate crisis communication, including disasters both natural and man-made.
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