Government Communication in Efforts to Prevent Covid-19 in the City of Manado

Abstract

The purpose of this research is to find out how the government communicates at the sub-district level in efforts to prevent Covid-19. The sub-district government is at the forefront of service to the community, of course it has an important role in overcoming the problem of the large number of people who have not complied with the health protocol. Communication skills in various forms and approaches will be studied in this study, to find out how the communication approach is carried out by the Manado city government. The potential for the spread of Covid-19 could occur in the city of Manado with a high potential for community activity and mobility. This research focuses more on how the government's communication approach to the community is related to the prevention of Covid-19. This study uses qualitative methods to obtain detailed data related to these problems. This research will examine the ability and expertise of the government in communicating related to the prevention of covid-19, public trust in the government, as well as obstacles in communication in efforts to prevent the covid-19.