Governing creative industries in the post-normative cultural condition

Abstract

ABSTRACT Contemporary cultural policy seeks to govern an increasingly complex terrain, one marked by rapid technological change, expanded channels for creative production and participation, global interconnectedness and social diversity, and a fluidity of cultural form. Through an analysis of Creative State, the first creative industries strategy in the state of Victoria, Australia, this article argues that the creative industries are, in part, a governmental response to the complexity of the cultural landscape. As critics have identified, these are ideological documents, often prioritising the economic benefits of culture over other forms of value. But they also reflect broader efforts to reconfigure government’s relationship to the cultural field, and to expand the set of actors involved in making culture. In this article we trace out these new relationships through the policy-making process, identifying its tensions and contradictions. Understanding the multi-sited, non-linear nature of policy forms the basis, we argue, for cultivating a generative cultural critique that might engage more productively with cultural policy, taking account of the plural and competing perspectives it must manage.