Abstract

With the continuous improvement of economic development and people’s living standards, Chinese consumers are placing higher demands on the quality of imported agricultural products. The study adopts Grounded Theory to derive a theoretical model of the governance mechanism of quality and safety of imported agricultural products from the perspective of multiple subjects involved in governance and uses structural equation modeling to empirically validate the hypothesis. The results show that government regulation has a positive influence on the quality and safety of imported agricultural products. Importer regulation and consumer supervision can indirectly affect the quality and safety of imported agricultural products through government regulation. Consumer supervision positively affects the level of importer and government regulation and indirectly influences the quality and safety of imported agricultural products through active monitoring of the government and importers. Therefore, the government, importers, and consumers are the three parties who need to optimize their respective governance paths and enhance the quality and safety of imported agricultural products through collaborative governance.

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