Abstract
Village-owned enterprises (BUM Desa) are business entities whose almost all of the capital is owned by the Village through investment, which has a strategic role to accommodate activities in the economic and public services sector. BUM Desa Sejahtera Gunungsari has been formed since 2018, when the Mayor of Batu launched the Movement to build a Tourism Village by encouraging the village to activate BUM Desa to manage tourist destinations. Gunungsari Village has the tourism potential of Picking Roses, land of lanterns and cultural arts. The problem is that the BUM Desa management is not ready to organize the organization's management, business management strategies, tourism promotion, marketing and accountability system. The method used by the Participatory Research Analysis (PRA) and Strategic Management approach with 4 stages: the environment observation, strategies formulation, strategies implementation, and evaluation or control. The solutions of these problems are emphasized on environment observation and strategy formulation. Therefore it is necessary to develop an appropriate BUM Desa management model for Tourism Villages which consists of a management system, financial management, and governance of promotion and marketing cooperation (online). The application of financial management uses the BUM Desa Accounting Application System which must be supported by improving the knowledge and skills of BUM Desa administrators through training in the use of the system.
Highlights
The development of Batu City is currently heading towards the policy of developing rural tourism, both based on natural potential and creative
Gunungsari Village was chosen because in addition to being the main target of developing the Tourism Village model in Batu City, it has a variety of natural and cultural potentials as well as the community's creative skills, which have the potential to be developed in synergy to become a Tourism Village Area
MATERIALS AND METHODS The method used to implement solutions to problems faced by BUM Sejahtera Village is Participatory Research Analysis (PRA) with a Strategic Management approach developed by Hunger and Wheelen cited by [2] and [3] which provide a strategic management framework how is the role of the organization, in this case BUM Desa, to carry out various strategic policies in managing tourist destinations
Summary
The development of Batu City is currently heading towards the policy of developing rural tourism, both based on natural potential and creative. Gunungsari Village was chosen because in addition to being the main target of developing the Tourism Village model in Batu City, it has a variety of natural and cultural potentials as well as the community's creative skills, which have the potential to be developed in synergy to become a Tourism Village Area. Various domestic and foreign tourists are competing to come and see and do comparative studies here This prompted the Batu City Government to move back to be able to work together with the community to revitalize this potential to become one of the destinations of Gunungsari tourism village. In addition to tourism management in the community is still quite new and limited human resource capabilities, it is needed assistance from academics who have experience in developing local scale productive economic institutions Based on these conditions, the problems discussed in this paper are: What is BUM Desa Sejahtera's financial management strategy? The problems discussed in this paper are: What is BUM Desa Sejahtera's financial management strategy? What is BUM Desa Sejahtera’s marketing management strategy?
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