Governance for Major and Mega-events: A Framework Proposition

Abstract

Governance for major and mega-events is an effective strategic direction, control, and evaluation system to achieve stakeholders' goals and outcomes. Therefore, this system is shaped by governance context, content, system, and processes. The framework for the analysis of major and mega-events was built based on an adaptive methodological process comprising four cycles: bibliographic and documentary survey for the initial framework construction; framework validation in two cases (Rock in Rio Lisbon and Rio de Janeiro (private event) and Natal Luz (public event); panel with academia, market, and government experts; and direct nonparticipant and participant observations in loco. The framework was built by taking into consideration context (organizational and interorganizational), governance content (strategic direction and alignment), and governance system (systemic composition) of the event. It presents dimensions, categories, features, and analysis criteria that can be subtracted or increased upon replication.