Abstract

This article looks at the influence of media attention on governance processes and explores some new thoughts to incorporate in our theory building on governance. It systematically discusses recent theories about mediatization and connects them to what we know about governance in the field of Public Administration. The article identifies a tension between backstage logic (the world of governance and networks) and front-stage logic (the world of media). This tension requires modern leaders and (network) managers to engage in a balancing act between the requirements of media logic and those of today’s networked society: how to connect to or in networks and be a strong leader. This current dilemma alone justifies the field of governance paying more attention to the relation between media attention and governance.

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