Abstract
The free web analytics tools launched by some search engines (for example, Google analytics and yahoo web analytics) have the potential to be turned into key marketing tools for small businesses and long tail websites. Web analytics, however, is not just about the number of people visiting a site, but is also about the quality of the traffic and what the visitors do when they access a site. The aim of this article is to suggest some user-friendly relevant tips to be used with Google Analytics (metrics) by micro-firms. For this purpose, simple cross-sectional data is utilized. Key words: Google analytics, small and medium enterprises (SMEs), e-Commerce, website evaluation, search engine optimization (SEO), search engine marketing (SEM), e-brand, online advertising, adWords, web usage mining.
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