Abstract
The digital transformation brought various effects to the travel agencies and their ability to cope with the contemporary online demand. The highspeeding OTA and meta-search engines confronted traditional businesses, which slowed innovation. The expansion of the pandemic of COVID-19 deepened the economic crisis and caused serious damage to the travel and tourism industry. It contributed great loss to the travel agents’ sector and brought the necessity to discover new way of doing business. The purpose of the publication is to reveal some good practices for e-business to be enhanced by the travel agencies in order to keep their market position and financial liquidity.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
