Abstract
This chapter examines how tourism backers employed the transnational links of the Good Neighbor Era in Latin America to raise global interest in Machu Picchu and to promote travel to Cusco. Tourism interests used the cultural diplomacy of the Good Neighbor Policy to promote Cusco and Machu Picchu as symbols of an Andean Peru and to lobby the Peruvian state to invest in tourism development. However, these efforts also re-invented Hiram Bingham as a benevolent Pan-American figure and continued to overlook the demands of Cusco’s indigenous population.
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