Abstract
Gender gaps in golf participation persist. Women make up less than 20% of golf’s population in the United Kingdom and United States. Their underrepresentation detrimentally impacts the golf industry, society, and women who are excluded from golf’s well-documented benefits. This paper connects theoretical constructs from motivational psychology with issues of gender discrimination in golf. In this paper we examine the relationship between golf coaches’ perceptions of recreational women golfers (their mindsets) and women golfers’ coaching experience. Specifically, two studies identified that (a) golf coaches reported more of a growth mindset about men golfers compared to women golfers, (b) that these mindsets were significantly related to the adaptiveness of coaches’ feedback, and (c) that growth mindsets about women golfers’ ability can potentially be fostered through experimental manipulation. Results are discussed in the relation to their significance for addressing gender gaps in adult recreational golf participation.
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