Abstract
New media such as Facebook, YouTube and Twitter introduced the world to a new era of instant communication. During this era where online interactions can even replace offline actions, Golden Dawn was the first openly neo-Nazi party after World War II to win seats in the parliament of a European country. Mainstream media banned its leaders indefinitely after Ilias Kasidiaris physically attacked Liana Kanelli, a member of the Greek Communist Party, on live TV in June 2012. Many scholars seem to believe that Golden Dawn mobilised its voters online. This approach played a significant role in spreading their messages while trying to appeal to wider audiences. This paper uses visual and text analyses to investigate Golden Dawn’s activity on YouTube from 2012 to 2019. Official channels and politicians’ personal profiles are analyzed to explore their key messaging and style. Results of my analysis show that Golden Dawn’s messaging is ultranationalist, populist and adopted negative and emotional language. Additionally, their content openly promoted xenophobia and violence, and aimed at causing insurrection by mobilizing supporters or in some cases calling for the executions of political opponents.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
