Abstract
This essay explores the contours of how professional boxing champion Oscar De La Hoya has been constructed through the popular and boxing press. The analysis points to the complicated relationships between ethnicity, masculinity and public personae and how one sporting icon is poised between two communities: the Latino community, predominantly in the South-west of the USA, and the broader mainstream audiences for sport and entertainment. The essay explores how De La Hoya's success and quest for mainstream acceptance has complicated how his ‘home’ communities react to and position him as a fighter, media icon, and Latino male.
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