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Abstract
This final project is carried out on the GOJEK online transportation community in Kendari City with the formulation of the problem is What is the Gojek online transportation service strategy. The purpose of this study was to determine the Gojek online transportation service strategy in Kendari City. The data used in the writing of this final project were collected through observation, interviews, and documentation and analyzed with qualitative description methods. The results of this study concluded that the online gojek transportation service strategy in the city of Kendari by prioritizing service quality, managing customer expectations, membutikan service to customers, providing information on online gojek services to customers and building a culture of online transportation services needed by the community. The transportation service strategy supports the smooth running of customer service with internet services in which there is evidence of good service, attention to customers, can be relied on, responds well to customers and provides safety guarantees to customers which will ultimately increase public trust and satisfaction with online transportation.
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