Abstract

Through the lens of tiger photography on Instagram, this paper investigates a desire for wilderness without the human footprint; based on a false separation between nature and society, this aspiration finds expression through visual aesthetics on the platform. Protected areas in India are increasing, but this has not halted nature’s financialisation. On the contrary, it has enhanced the availability of preserved nature for conversion to capital, mirroring earlier opportunities tied to resource extraction. Using insights from political ecology, I discuss how wildlife as hyper-spectacle on Instagram presents a natural world with the appearance of being untransformed by human intervention and available to tourism. Instagram offers a route into understanding the paradoxical stance of nature in contemporary tourism and conservation discourses.

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