Going ‘to the Fountainhead’: Black American Athletes as Cultural Ambassadors in Africa, 1970–1971

Abstract

During the Cold War, the State Department frequently employed prominent black athletes as cultural ambassadors in an attempt to defuse global criticism of racism in the USA. In the late 1960s, as many black American athletes identified increasingly with the “Black Power” movement, their personal motivations often clashed with State Department goals. In 1970, the black American tennis star Arthur Ashe, along with Stan Smith, conducted an extremely successful tour of six African nations. The following year, the State Department attempted to replicate that success by sending NBA stars Kareem Abdul-Jabbar and Oscar Robertson to Africa. Those players, for a variety of reasons, were less cooperative and effective than Ashe. The shortcomings of the Jabbar/Robertson tour contributed to a decline in the State Department's practice of utilising star black athletes as cultural diplomats.