Abstract
The public recognition and financial success of the Disney CD-ROM story titles prompted The Walt Disney Company to continue their expansion in digital and online environments. Continuing the synergistic strategy that had successfully moved it into new technologies in the past, the company looked to use the graphics capabilities introduced to the World Wide Web in the mid-1990s to expand its transmedia reach and create a virtual environment for its characters and stories. Disney.com, the company’s official website, was launched February 22, 1996 primarily to promote Disney’s theme parks and provide information on such company products as videos, books, and music to adults. Disney developers also took advantage of the site to give children a play space. Children could enjoy a different scavenger hunt each day as well as chat with Disney characters such as Mickey Mouse. The site joined with Family.com and through this venue provided parents advice and additional activities for their children.
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