Abstract
Abstract Green design is gaining acceptance. Some aspects of green design might even be said to be entering both mainstream practice and the wider public consciousness. There is an NAAB accreditation criteria focused on sustainability, and the actor Brad Pitt is a talking head for green building.1 The language of the various LEED rating systems has seeped into the vocabulary of most designers, and uncertain energy prices have given environmental concerns economic cachet. Even some of the more progressive planks of the green building platform are receiving significant support (though if only in principle so far) with both the National Association of Counties and the United States Conference of Mayors endorsing the greenhouse gas reduction goals of the 2030 Challenge.2 Yet, it still seems that a surprising number of clients remain unconvinced as to whether they should pursue green strategies in their buildings. Likewise, there remain many design professionals waiting for the “right” project with which to be...
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