Abstract
W. T. Stead's 1899–1900 weekly newspaper, War against War in South Africa, sets out to persuade its readers of the financial, spiritual, and moral costs of war and in doing so urges them to participate in an oppositional ‘peace war’. It conflates the economic and the spiritual in presenting to its readers accounts of the South African war that emphasize the price to be paid for unjust bloodshed. This article examines the ways in which Stead uses the idea of counting in both its senses – of mattering and enumerating – alongside the idea of moral accountability, to make his case against war and for peace as part of a larger narrative of brotherhood and bloodguilt. I argue that his campaign failed to achieve its ends at least in part because, despite the sensationalist power of each item in his account, the final bill, addressed ambiguously to the individual, the government, and the nation, is unimaginably vast and morally unpayable. His newspaper and other anti-war publications offer a graphic account of th...
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