Abstract
The aim of this conceptual paper is to propose a toolkit to assist entrepreneurs to evaluate their organizational goals achievement. This toolkit is design as a clear set of systematic guideline for organizations to analyse their data to extract value that meet certain organizational goals. It allows entrepreneurs to manage their data based on accepted good practice, which their organizations can adopt to evaluate the level of their goals achievement. The implementation of the toolkit explains how data can be analysed in relation to the organizational goals. By using the toolkit, organization can trace how data is flows across the organizations, identify the relevant data and seeks to define a metrics to analyse relevant data. As a result, it improves the understanding of the relationship between organizational data and organizational goals that can lead to an effective evaluation of the goals achievement.
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