Goals and persistence of sustainability experiments in divergent urban contexts: urban agriculture and a geodemographic classification in London

Abstract

ABSTRACT This paper critically engages with the increasingly prevalent concept and practice of “urban experimentation” and associated transformations towards sustainability. Too often, the paper argues, urban experiments are assessed from a diffusion-oriented perspective which foregrounds questions of how to replicate lessons from (similar) experiments across (similar) places. This common perspective implies an over-emphasis of unifying visions and rationales at the expense of diverging interpretations of “sustainability”; a neglect of “unsuccessful” experiments and questions of persistence; and an over-focus on certain types of – “green” or “creative” – places while disregarding the emergence and characteristics of experiments in more ordinary urban geographies. To address these issues, the paper introduces a novel methodological approach, combining a metropolitan geodemographic typology with qualitative data on 166 active and inactive urban agriculture initiatives across London. Varying socio-spatial patterns of experimentation are discussed, illustrating how contextual differences at neighbourhood levels matter. The paper demonstrates that neglecting the diversity of urban socio-economic, demographic, and physical contexts may lead to the erroneous suggestion that only places privileged by certain demographics can “achieve” sustainability and points to the significance of experiments beyond narrow ideas of novelty and innovation.