Abstract
A series of examples from highway planning, transit planning, and multimodal planning/programming is reviewed. The role of more systematic application of transportation goals and objectives and associated performance measures is explored. The need to connect with the overall planning/management structure of an agency is stressed. Distinctions are made between process-oriented and product-oriented goals, contrasting internal administrative measures with output or performance-oriented measures. Several multimodal planning studies are further contrasted with regard to their extent of employing product-oriented performance measures. A checklist for improved goal-setting is given.
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