Abstract

For nonprofit board members who are hesitant to take part in fundraising, a good and oft‐used alternative is to assign them other forms of donor stewardship duties—most commonly, thanking donors. And if the nonprofit has been busy and lets this task languish on the back burner, organizations sometimes plan “thank‐a‐thons” where staff and boards churn out thank‐you notes to swarms of donors over the course of a week or two. While experts say this is better than nothing—that is, not sending any thank‐you at all—it often comes too late in the cycle to matter much to the donor.

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