Abstract
As of April 20, 2012, Amazon.com listed 4,765entriesforthetopic“gluten-free.”AGooglesearchatthesametime for “gluten-free diet” produced more than 4.2 millionresults. The number-one reason consumers cite for buyinggluten-freeproductsisthattheyareperceivedtobehealthierthan their gluten-containing counterparts.
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