Abstract
Denis Glover and ARD Fairburn each contributed three items to the long defunct trade house magazine Inkling: 1947– 51. The significance of the publication to New Zealand printing industry is discussed. The influence of the two authors in proselytising improved client relations and adopting higher standards of typography is assessed in the context of the literary nationalism that emerged in the late 1930s. Inkling was also an important vehicle for the illustrator and cartoonist Robert Brett.Lindsay Rollo, a retired one-time technical editor, is now an independent researcher.Correspondence about this article may be directed to the author at lrollo@paradise.net.nz
Highlights
Trade journals issued by New Zealand companies, as distinct from trade or industry magazines, were not that common in the period 1945-55
After World War II it was one of a group of companies offering comparable services to the printing and allied trades throughout New Zealand. It was this company that provided boat fares in 1939 for Denis Glover and his printing partner John Drew to visit Wellington to look at printing machines.[1]
It may be assumed that by 1947 M & M management had defined a need to increase their recognition in the marketplace and decided to issue their own free trade journal, initially monthly but as time went on reduced to two-monthly
Summary
Trade journals issued by New Zealand companies, as distinct from trade or industry magazines, were not that common in the period 1945-55. One that deserves a place in the local literary and typographical annals is Inkling. Published for just 37 issues by the Christchurch-based company Morrison & Morrison (M & M) from June 1947 to August 1951, it includes three pieces each by two of New Zealand‘s leading lights of that literary nationalism that emerged in the late 1930s
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