Abstract

Glogging in the ESP Classroom: Developing Tourism Studies Students’ EFL Persuasive Writing

Highlights

  • With the constantly increasing number of tourists worldwide and the forces of globalization, tourism is one of the fastest growing economic industries in the world

  • This indicates that the teaching and learning of English for tourism to current and/or prospective professionals in this field constitutes a form of English for specific purposes (ESP) (Ennis & Petrie, 2020)

  • Students may need to produce a variety of written texts, personal statements with letters of application, reports, and e-mails, and tourism promotional materials (TPMs) such as advertisements, brochures, leaflets, and magazine articles to support the sale of tourism products (Cappelli, 2006; Middleton, Fyall, & Morgan, 2009)

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Summary

Introduction

With the constantly increasing number of tourists worldwide and the forces of globalization, tourism is one of the fastest growing economic industries in the world. Since English features widely in the linguistic landscapes of most major tourist destinations, the English of tourism constitutes a specialized language with a specialized discourse (Dann, 1996; Gotti, 2006) “characterized by unique linguistic features including lexical, morpho-syntactical, semantic, textual, and pragmatic aspects” (Ennis & Petrie, 2020: 2). These features have strong associations with the various services of the tourism industry (accommodation, food and beverages, and transportation) and the numerous interactions happening between tourists and the professionals managing and performing such services (Ruiz-Garrido & Saorín-Iborra, 2013). Important is the travel brochure, which may contain detailed written information or notable pictures with limited verbal information, as in pictorial brochures (Middleton et al, 2009)

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