Globalization – the source of new crises

Aleš Hes,T Kliestik

doi:10.1051/shsconf/202112910004

Abstract

Research background: Globalization not only benefits national and corporate companies, but also brings together a new threat in the form of new, as yet unexplored crises. A company that is economically connected with suppliers of foreign companies may find itself in a very unpleasant situation due to a global pandemic and may not meet its marketing goals. The article analyzes the given fact and looks for real starting points through greater involvement of modern communication technologies. Modern communication technologies can help with the growing negative impacts of global trade on national economies and society. It is possible to prevent conflict situations through communication activities and find compromise solutions to possible crises (COVID ´19). Purpose of the article: Based on analytical reasoning, the article attempts to find real ways to minimize the negative impacts of global trade on the needs and interests of national economies using modern digital communication technologies. Methods: The main methods used are structured analysis of real facts concerning the effects of globalization on national economic interests, cognitive description of facts, as well as methods of synthesis, logical and deductive procedures to examine communication paths leading to minimizing the effects of globalization on modern society. Findings & Value added: The article will present the causes of the selected crisis situation and provide general recommendations for mitigating the negative impacts of global trade on society and national economic interests.

Highlights

Globalization is constantly evolving thanks to a growing group of influential economic players such as Asian countries - China, South Korea, Brazil
Global trends have brought some positive benefits to global society, especially in the areas of technology development, digital communication or innovation in production, products, and services
The COVID19 pandemic has developed the preconditions for large-scale digitization, which has significantly affected the functioning of the global economy

Summary

Introduction

Globalization is constantly evolving thanks to a growing group of influential economic players such as Asian countries - China, South Korea, Brazil. Global trends have brought some positive benefits to global society, especially in the areas of technology development, digital communication or innovation in production, products, and services They brought some negative manifestations that did not exist in closed economies. Among the very noticeable negative manifestations of globalization were the loss of social identity, the increase in migration, unexpected turbulent phenomena, and the production of certain risks There is another very dangerous risk associated with this, resulting from the global interconnection of economies. Today's modern society has become accustomed to moving in an environment of overproduction and contributes to large overconsumption, causing uncontrolled waste of vital and non-renewable resources All this has another parallel in the form of a large increase in the influence of the media and modern communication technologies. By being affected by a shortage in a certain sphere of production or sector, the possibilities, and ways to maintain a standard of living and not fall into the sphere of poverty increase

Material and methodology

Results and discussion

Conclusions