Abstract

The purpose of the paper is to consider aspects of the globalization process that are important factors of global development, to assess the current state of the world, which is defined by scientists as critical. Globalization is a new phenomenon in the expansion of international trade that emerged in the late twentieth century. This was due to the opening of many industrial companies. In other words, «globalization» is a word that can be defined in different ways, depending on its field of application, whether it is a personal company, business national or global in general. World trade has a significant difference compared to the market in one country. Among the keys to a company`s success are things that local companies don`t have to think about. Therefore, it becomes necessary to study the peculiarities of conducting and managing international trade carefully. The growing importance of transnational corporations as actors in the global economy, the transformation of their strategic motivations and practical actions are becoming increasingly global and putting pressure on the interests of virtually all countries and regions, leading to new approaches to theoretical research and practical regulation of TNCs. The development and operation of TNCs is carried out through multiple integration of the international market. As the market expands, companies often face the dilemma of choosing from all possible sources in the country the best indicators of the world market, including goals and objectives. At the same time, the behavior of global trading companies during the transition to the world economy is very ambiguous, which leads to further research in this direction.

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