GLOBALIZATION OF THE HOTEL AND LEISURE INDUSTRY AFTER THE COVID 19 PANDEMIC

Abstract

The hospitality industry has been greatly affected by Covid 19 pandemic since the first quarter of 2020. Part of it is the hotel and leisure industry which the pandemic caused business closure and loss of jobs. Gaming, adventure parks, tourist destinations, restaurants and other industries have to adhere with the restrictions set by the government during that period. In the year 2021, businesses are slowly returning to its operation and the hotel and leisure industry are among them. Following the strict implementation of Inter Agency Task Force (IATF), food establishments strategized on how to cope up with limitations and with numerous rules and policies being implemented like sanitization, social distancing, and vaccination requirements to ensure the safety of everyone. Enabling out the restrictions for the economy to function, hotel and leisure industry is gradually moving out of the depression caused by the pandemic. For this reason, it is deemed necessary to explore the globalization opportunities that the hotel and leisure industry could looked into in its recovery from the damage caused by the Covid 19 pandemic. This paper utilized the qualitative design using secondary data which identify the globalization’s evolution and strengths as well as effects and opportunities in the hotel and leisure industry. The data gathered are anchored with the globalization theory that dealt with economic, trade, environment and socio-economic aspects. It points out that the advent of technology brought by the globalization increases competition. More so, modern technology implored in hotel and leisure industry to reach its people with ease become predominant like the artificial technology. With the advent of technology and globalization, it is safe to say that hotel and leisure industry is regaining its position in the global market.