Abstract
This article examines the reasons why Japanese cultural products have not penetrated other countries. It also explicates the recent trends in Japan's expansion of its cultural products and Japan's direct investment in the global cultural market to ascertain whether this new development is a sign that Japan is attempting to gain an important role in global communication. It concludes that Japan was not able to successfully build its communication power to a degree comparable to its status as the second largest economic power and its second largest media consumption market.
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