Abstract
This study examines the Twitter network of Kpop diffusion in Spanish-speaking countries by addressing its communication patterns and main hubs, illustrating Kpop fans activities and relationships on Twitter. Based on NodeXL, Tweets with the hashtag “Kpop” were collected from March to August 2012 and the structural and informational patterns of social media communication were analyzed through a set of webometric methods. The results indicate that Kpop won a small but growing portion of the music preferences in Hispanic countries as a result of combined efforts of public broadcast firms and fans. The study is the first to focus on countries sharing a common language to provide a better understanding of the diffusion of cultural products through Twitter.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
