Abstract
The challenges faced by this paper are two folds: to understanding how cultural changes brought about by globalization can influence religions and, conversely, how religions can influence broader cultural change. Globalization has spread powerful cultural forms, such as international popular consumer culture, media culture and the culture of the individual. These cultural forms or horizons interact with and transform local cultures which are often intertwined with traditional religions. Throughout this process, traditional religion can weaken its potential to express local cultures, but can also become a vehicle used to express strategies of identity affirmation. Many modalities of globalization-compatible religion, like Pentecostalism, are also consistently penetrated by consumer culture, media culture and individualism. When they interact with traditional religion, they often function as a critical dissolving factor. Therefore, Pentecostalism and similar religions have themselves become active factors in (global) cultural change processes.
Highlights
In dealing with cultural and religious transformations, we are taking for granted that religion is part of culture, even though it is not the same thing
A. da Silva Moreira to the role played by religion, especially by Neo-Pentecostalism1
If cultural globalization reveals itself through everyday life, it may be said that a radical shift has occurred in the everyday life of peoples and cultures through the global diffusion of international consumer culture
Summary
In dealing with cultural and religious transformations, we are taking for granted that religion is part of culture, even though it is not the same thing. Durham describes culture as a “process by which humans organize and give meaning to their actions through symbolic manipulations which are the basic attributes of all human endeavour” [1]. The affinity between religion and culture is reinforced when we consider that religion, in the words of Prandi, “provides a worldview, changes people’s habits, internalizes values and generally provides guidelines for behaviour” [2]. I focus on three supposedly consensual cultural forms spread by globalization and relate them. How to cite this paper: da Silva Moreira, A. (2014) Globalization, Cultural Change and Religion: The Case of Pentecostalism. A. da Silva Moreira to the role played by religion, especially by Neo-Pentecostalism. Three major cultural forces or forms interact with religion in the fluid environments of everyday life: the ubiquitous presence of consumer culture, the pervasive action of media culture and the all encompassing culture of individualism
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
