Abstract

This paper reviews a new model that can be used by engineering managers in small high-technology firms to identify new international markets for high technology products. Small businesses, including small technology firms, are an important aspect of each country's economy. As a result of globalization, these types of small businesses can grow and improve profitability by taking advantage of business opportunities in various countries and regions throughout the world. A new model that was developed for a small US electronics firm is reviewed to illustrate the potential opportunities for engineering managers in small technology firms to identify international business opportunities in the international marketplace.

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