Globalization and its Impacts on Communication in Self-Government

Lenka Labudová,Denisa Jánošová,T Kliestik

doi:10.1051/shsconf/20219208012

Lenka Labudová, Denisa Jánošová + Show 1 more

Open Access

https://doi.org/10.1051/shsconf/20219208012

Copy DOI

Abstract

Research background: Globalization has significantly affected the way a territory communicates its offer. Only public administration, which is innovative and at the same time effective in its activities, can adapt and respond to the ever-changing conditions and requirements of today’s society and its members. Innovation and its activities, research and development are the result of proliferation and they are considered to be the driving force behind the growth of the economy, in the form of new knowledge. Those regions that have spent more money and effort on innovation activities in the past are now at a more advanced level. These are the main reasons to focus on this topic and bring the results of our research. Purpose of the article: The aim of the article is to present the findings which show the level of communication between the municipality and the public and the possibilities of using communication tools towards their more effective usage. Methods: It presents the results of a questionnaire survey realized at the level of local governments in the Trnava region. The results of the questionnaire survey with a description and explanation are shown graphically. The offices we asked were the following: Trnava City Office, Trnava Self-Governing Region Office, Trnava District Office. Findings and value added: The article presents the findings of a survey that was carried out for the purpose of the dissertation which deals with regional marketing communications. The outcome of the survey specified the direction of the main research in our dissertation.

Highlights

IntroductionIt brings about changes that have affected the world economy, world trade, transport, the environment and other important areas such as the development and progress of countries and regions
Do you perceive a systematic process in improving internal communication at your authority?
The question showed that even internal employees of the authorities, who are subgroup of the target group with which the local authorities communicate, are aware of the possibilities that arose after the arrival of the Internet in the field of communication between local governments and individual offices

Summary

Introduction

It brings about changes that have affected the world economy, world trade, transport, the environment and other important areas such as the development and progress of countries and regions. It is often referred to as a driving force for change, which has accelerated various areas of life such as information and communication technologies, new forms of competitiveness, digitization or innovation. Innovations in self-governments represent changes that lead to the creation of special processes. The intention is to improve the current and future state in terms of professional, qualification or organizational aspects

Objectives

Methods

Results

Discussion

Conclusion