Abstract
The purpose of this paper is to analyse some of the main effects that the phenomenon of globalization is having on Latin American urban environment, specifically how local authorities have been implementing large scale projects policies in urban areas in order to attract investors and visitors. With this purpose some characteristics of experiences of intervention in historic quarters and waterfronts are described, as these spaces constitute the new main showcases used by several cities for the construction of a more attractive image of themselves. A balance of the results obtained until now with these initiatives and some of the conflicts arising at the local level are also included.
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