Globalisasi sebagai Fenomen Kebudayaan

Abstract

<p>This paper emphasizes globalization as a cultural phenomenon, one that has repeatedly been neglected<br />academically. It is better known as an economic phenomenon for its capitalism-related, production-oriented<br />system and economic growth. Thus, the global economy is no longer affected by nations but the transnational<br />companies. However, the global economy primarily is a cultural phenomenon. Closely related to economic<br />globalization is the spread of the Western civilization model which includes Western cultural values, market<br />economy, production patterns, consumption patterns, and Western lifestyles. Apart from the fact that the model of<br />Western civilization has its own charm, the dissemination of this model is also embodied by ideological conceit,<br />namely an attitude that imposes its own cultural values on other parties. This development certainly triggers an<br />extreme attitude that rejects universal values and retreats into one's own particular culture. To prevent the clash<br />of civilizations, intercultural dialogue becomes notable. Globalization offers opportunities for cross-cultural<br />encounters, and therefore the establishment of a “clash of cultures” must be regarded as a myth.</p><p><br /><strong>Keywords:</strong> Globalization, economy, religion, dialogue, ambivalence</p>