Abstract
Despite geographical distance and diversity in English language proficiency, perceiving proximity to other members is vital for the performance of global virtual teams. Using a sample of 45 global MBA student teams, our model examines how media choice and language-based differences are related to perceived proximity and performance in these teams. The results suggest that when team members are similar in their language proficiency, increased use of verbal synchronous media leads to higher perceived proximity and team performance. In contrast, increased use of written synchronous media leads to higher perceived proximity and performance for team members with diverse language proficiencies.
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